Taylor Swift just sprung an almighty surprise on fans moments ago with the announcement of new album ‘Folklore.’
Even more shocking? The project arrives tonight!
Full story below…
Moments ago, Swift took to social media saying:
Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into.
Explaining the set, she said:
Peep the tracklist:
Swift, whose ‘Lover’ LP dropped less than a year ago in August 2019, is clearly going for big numbers again. For, she shared that there will be multiple configurations of the album available:
“Folklore will have 16 songs on the standard edition, but the physical deluxe editions will include a bonus track “the lakes.” Because this is my 8th studio album, I made 8 deluxe CDs & 8 deluxe vinyls available for 1 week😄 Each has unique covers & photos https://store.taylorswift.com“
Smart and on a few fronts too.
These various “versions” will help run up the numbers before Billboard’s new rules kick in come October.
More broadly, this is Swift’s embrace of the fluidity of the modern music market.
Take Ariana Grande, for example. 2018’s ‘Sweetener’ was pre-billed as being her big elevation project. And while it did deliver a few hits, it would be ‘Thank U, Next’ – released a mere six months later – that would bring the biggest commercial success of her career thus far.
Looking at this through Taylor’s lens, last year’s ‘Lover’ delivered her usual “better than everyone else” numbers, but didn’t hit the commercial, critical, nor hit-yielding highs of previous projects.
Often it’s the concert circuit that helps turn the narrative in the artist’s favor when it comes to the perceived success of an era. But like she said above, that’s not been possible due to the current global health crisis.
So this, should the music deliver, is arguably a masterstroke move. Especially as relates to generating fan and market excitement around her name.
UPDATE: Swift just announced the video for new single ‘Cardigan’ will also drop tonight with the album…
Queen.
She’s had a good rub but this will be her first flop album
Lol you are wrong
Nelly furtado impact!
I wonder if it’s going to be pop or country. Seems like it’ll have a country ting to me. I’m here for it
I knew it
She hated the way lover performed on the charts.
The singles were bad.
Why do I have a feeling this will underperform worse than lover
She only doing this because Katy releasing her album.
Dummy
Katy is releasing her album on August 14
As soon as I saw this, I thought of Kanye’s album dropping tomorrow 🤣 Tay Tay don’t PLAY and never FORGETS lmao 😂 Surprise Kimye 🤣
😂🤣 Beyoncé still had “one of the best videos of all time” and then that poor white gurl standing there like a liberty statue 🗽 her face was priceless😂😂Yepper! That’s what she gets for dating All the hot guys. White c:u:m s:l:u:t🤬😡
“that poor white gurl standing there like a liberty statue ”
I swear she looked like the statue of liberty in that gown, holding her award
🤣🤣🤣🤣🤣
Woman of the woods
I prefer morning wood.
Who knew there would come a day when Taylor swift also partakes in the whole billboard manipulation to boost numbers?
My body is ready!
My ear is ready to get pregnant. C:u:m inside me tyty
I saw the piecemeal images popping up on Instagram this morning and I thought she was doing PicsArt again. Little did I know. Really looking forward to the Bon Iver collab and Epiphany. The photos really remind me of Red era mixed with the nature theme of Safe & Sound. Can’t wait for cardigan!
I am so looking forward to this album😇
Can’t wait to hear it. Taylor Rocks !
Good for her I like Taylor Swift and am down to listen to her new music.
Rip cruel summer
Welcome Folklore
STREAM CARDIGAN AT MIDNIGHT SWIFTIES AND STANS
Wow. Gotta Hand it to ole dishwater Taylor Stift for knowing how to “spin” a narrative 😂 This is all PR SPEAK meaning: “So basically “Lover” was all limp nursery rhyme saccharine big production Pop and now she is conveniently utilising the Pandemic to take the “stripped back” creative route because she’s done everything else and waiting until 2021 to release will leave her discarded and exposed by fans who’ll frankly have grown bored and uninterested guaranteeing her lowest opening week number yet 😂😂😂😂 – we need to push product NOW to keep them interested!!!” I CANNOT at her sitting on a log in the forest squawking into the tree tops like some anaemic sparrow 😝😝😝😝😝
Haters gonna hate hate hate. Taylor is gonna “Shake it off” Shake it off😝
This comment is sending me 🤣😂🤣⚰️
I cant wait to hear.
Is it folk pop or a return to country (i.e. banjos, fiddles, etc) or both?!
We shall see.
Taylor will never be a flop like Camila Cabello. You’re faves are shooookkk!!!
U r just childish as clarkson. How pathetic! Creating fake a;s:s accounts. U r doing the same stupid sh#t. I see u trashy racist bish. FOH! If u are looking for a fight, u got what u want. I’m winning!
I’m excited!!
She should have released « Cruel Summer » from the previous album.
I don’t care about her but it had that Pop hit vibe.
I wish her well but I don’t see it performing well for some reason.
Yes Queen
@Clarkson, I guess you stan for Taylor now and said buh bye to Cammy 🤣